Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping organizations are turning to server-side tracking as a way to enhance their data collection procedures. While it needs extra technical knowledge than normal GTM and might introduce additional costs, it can result in higher accuracy and more trustworthy data
Pixel monitoring utilizes a piece of code to register conversions on your internet site. It's very easy to establish and much less susceptible to ad blockers.
1. More exact information
The standard technique of tracking conversions on a site, using pixels, is having trouble with transforming web browser privacy policies. This suggests that the information being sent to Google Ads, Facebook Manager and various other platforms is less exact than it must be.
Server-side tracking is a more safe and secure choice that assists to bypass these restrictions, as it's filled from your very own domain and dealt with as first-party code, indicating it's less likely to be influenced by ad blockers or other protection procedures. This offers more exact data and a more total picture of customer trips across networks.
Furthermore, this type of monitoring enables businesses to track conversions beyond the site, such as phone calls and in-store brows through, which can be challenging for pixel-based tracking. This versatility gives marketers a lot more ownership over the information they send, and makes it less complicated to abide by various information laws. It's additionally a lot much less vulnerable to fraudulence, as it's more difficult for illegal actors to adjust the system by changing the postback link.
2. Much better control over data.
Server-side monitoring allows services to collect and enhance information prior to sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can help marketing professionals make more educated marketing decisions.
Typical pixel tracking relies upon JavaScript tracking codes that are placed in web site visitors' web browsers. These tracking codes are often blocked by advertisement blockers, which can result in information collection disturbances and incorrect YouTube Ads performance tracking outcomes. Server-side tracking allows organizations to bypass these limitations and supply accurate, constant information that is less vulnerable to disturbance.
This type of tracking additionally allows companies to track conversions that happen beyond the site, like telephone call and in-store acquisitions. This is important considering that brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a vital reason why S2S is much more trustworthy for businesses seeking to adapt to these adjustments.
3. Much less prone to fraud
Server-side tracking makes it possible for organizations to manipulate data hauls prior to it gets to third party endpoints, improving safety and security and personal privacy. This is specifically vital as different browsers and platforms progressively transform just how they handle cookies. For example, in iOS 14, Safari will just provide first-party cookie information and will certainly not permit pixel-based tracking. Using server-side tracking, you can bypass these limitations and continue to track conversions that occurred beyond your web site.
On top of that, server-side monitoring allows you to record user data directly on your own servers. This eliminates dependence on third parties, which can be susceptible to breaches and privacy infractions.
A server-side tracking system is a set of guidelines that informs your site's server what events to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that utilizes a little piece of code on your website to gather data from users.
4. Easier to implement
Server-side tracking is a data collection procedure that takes place on the web site's very own server, bypassing web browser limitations. This means that information accumulated by the website/app is first sent out to the server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it decreases the scope of data monitoring and offers companies much more control over transmission, making it typically more dependable. Therefore, it's much less susceptible to data challenges caused by points like a damaged connection or an active advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, but this is after that passed straight to your advertising and marketing devices on the web server. This allows you to have more exact data and aids make sure compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the monitoring constraints enforced by browsers and advertisement blockers.