Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added costs, it can lead to greater accuracy and even more trusted data
Pixel tracking uses an item of code to sign up conversions on your internet site. It's simple to set up and less prone to advertisement blockers.
1. Extra exact information
The conventional method of tracking conversions on an internet site, making use of pixels, is having trouble with altering web browser privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and various other platforms is much less exact than it must be.
Server-side tracking is an extra safe and secure choice that helps to bypass these restrictions, as it's filled from your very own domain and dealt with as first-party code, indicating it's less likely to be influenced by ad blockers or other protection procedures. This offers more exact information and a more full photo of user trips throughout channels.
On top of that, this sort of tracking permits services to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be hard for pixel-based monitoring. This flexibility offers online marketers more possession over the data they send out, and makes it simpler to comply with different data legislations. It's also a lot less prone to fraudulence, as it's harder for deceitful stars to control the system by changing the postback link.
2. Much better control over information.
Server-side tracking allows organizations to gather and improve data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can assist marketers make even more informed advertising choices.
Conventional pixel monitoring depends on JavaScript tracking codes that are positioned in website site visitors' internet browsers. These tracking codes are typically obstructed by ad blockers, which can cause data collection disruptions and imprecise results. Server-side monitoring enables companies to bypass these constraints and provide precise, consistent data that is much less susceptible to interference.
This sort of tracking likewise enables services to track conversions that take place outside of the website, like phone calls and in-store purchases. This is necessary since brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason why S2S is more reputable for businesses seeking to adapt to these modifications.
3. Much less susceptible to scams
Server-side tracking makes it possible for services to manipulate information payloads prior to it reaches 3rd party endpoints, improving protection and privacy. This is specifically important as different internet browsers and systems significantly transform how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie data and will not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that happened outside of your website.
Additionally, server-side tracking allows you to catch customer information straight by yourself Facebook Ads performance tracking servers. This eliminates dependence on third parties, which can be susceptible to breaches and privacy infractions.
A server-side radar is a collection of directions that informs your web site's web server what occasions to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's likewise made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a tiny item of code on your web page to gather data from individuals.
4. Simpler to execute
Server-side tracking is a data collection procedure that takes place on the internet site's own server, bypassing internet internet browser constraints. This indicates that information gathered by the website/app is first sent to the server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it reduces the scope of information monitoring and provides organizations more control over transmission, making it generally extra reputable. Therefore, it's much less susceptible to data obstacles brought on by points like a broken connection or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your service can collect real-time conversion information similarly that you would certainly with pixels or a cookie, however this is then passed directly to your marketing and advertising tools on the server. This permits you to have even more precise information and assists make sure conformity with personal privacy policies such as GDPR. Additionally, it additionally prevents the tracking constraints enforced by browsers and advertisement blockers.